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Digital Marketing: Eligibility, courses, salary

Digital Marketing: Eligibility, courses, salary

What is Digital Marketing?

Digital marketing is the practice of promoting products or services through digital channels such as search engines, social media, email, websites, and mobile apps. It involves using various digital technologies and tactics to reach and engage with target audiences, build brand awareness, generate leads, and drive conversions.

Digital marketing encompasses a range of strategies and techniques, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, mobile marketing, and influencer marketing. It requires a deep understanding of consumer behavior, data analysis, and marketing technology tools to effectively reach and engage with target audiences in today's digital landscape.

A man holding tablet which shows a chart for online marketing.

What are different areas of Digital Marketing?

There are several areas of digital marketing, each with its own unique tactics and strategies. Some of the most common areas of digital marketing include:

  1. Search Engine Optimization (SEO): SEO involves optimizing your website's content and structure to rank higher in search engine results pages (SERPs) for relevant keywords and phrases.
  2. Pay-Per-Click Advertising (PPC): PPC is a form of digital advertising in which you pay each time someone clicks on one of your ads. These ads can appear on search engines, social media platforms, and other websites.
  3. Social Media Marketing: Social media marketing involves using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote your brand, engage with your audience, and drive traffic to your website. This could also include video marketing and influencer marketing.
  4. Content Marketing: Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.
  5. Email Marketing: Email marketing involves using email to promote your products or services, nurture leads, and build relationships with your subscribers.
  6. Mobile Marketing: Mobile marketing involves reaching your audience on their mobile devices through mobile-optimized websites, apps, SMS, and other channels.
  7. Influencer Marketing: Influencer marketing involves partnering with influencers or individuals with large social media followings to promote your brand, products, or services.

These are just some of the areas of digital marketing. Depending on your goals and target audience, you may use one or several of these tactics to create a comprehensive digital marketing strategy.

How much does a Digital Marketer earn In India?

The salary of a digital marketer in India can vary depending on several factors such as job title, years of experience, location, industry, and company size.

According to payscale.com, the average salary of a digital marketer in India is around INR 443,000 per year. However, this can range from INR 200,000 to INR 1,500,000 per year, depending on the above factors.

Here are some average salary ranges for different job titles in digital marketing:

  1. Digital Marketing Manager: INR 500,000 - INR 2,500,000 per year
  2. Search Engine Optimization (SEO) Specialist: INR 200,000 - INR 1,200,000 per year
  3. Pay-Per-Click (PPC) Specialist: INR 250,000 - INR 1,500,000 per year
  4. Social Media Manager: INR 300,000 - INR 1,500,000 per year
  5. Content Marketing Manager: INR 400,000 - INR 1,800,000 per year
It's important to note that these are just average salary ranges, and salaries can vary widely based on the company, industry, location, and other factors.

How to become a Digital Marketer?

Here are the general steps to become a digital marketer:

  1. Obtain a relevant degree: Although it is not always mandatory, having a degree in marketing, communications, or a related field can be helpful in gaining foundational knowledge in marketing principles and strategies.
  2. Gain experience: Look for opportunities to gain practical experience in digital marketing, such as internships, part-time jobs, or freelance work. This will help you develop skills and build a portfolio of work.
  3. Develop skills in various digital marketing areas: Digital marketing encompasses several areas, including SEO, PPC, social media marketing, content marketing, email marketing, and more. Identify your areas of interest and develop skills in these areas through online courses, certification programs, or hands-on experience.
  4. Stay up-to-date with industry trends: The digital marketing landscape is constantly evolving, so it's important to stay up-to-date with the latest industry trends, tools, and techniques. Attend conferences, webinars, and networking events to learn from industry experts and peers.
  5. Build a portfolio: As you gain experience and develop skills, build a portfolio of your work to showcase your abilities to potential employers or clients.
  6. Get certified: Earning certifications in digital marketing areas such as Google Analytics, Google Ads, HubSpot, or Facebook Ads can demonstrate your expertise and credibility to potential employers or clients.
  7. Apply for jobs or start your own business: Once you have the necessary skills and experience, apply for digital marketing jobs or start your own digital marketing business.

Remember, becoming a successful digital marketer takes time and effort. Keep learning, practicing, and refining your skills to achieve success in this field.

Online courses available:

There are numerous online certification courses available for digital marketing. Here are some of the most popular ones:

  1. Google Ads Certification: This certification demonstrates expertise in Google Ads, including search, display, video, and shopping advertising.
  2. Google Analytics Certification: This certification demonstrates expertise in Google Analytics, including data analysis, reporting, and optimization.
  3. HubSpot Inbound Marketing Certification: This certification covers the fundamentals of inbound marketing, including content creation, social media promotion, and lead nurturing.
  4. Facebook Blueprint Certification: This certification demonstrates expertise in Facebook advertising, including ad creation, targeting, and optimization.
  5. Hootsuite Social Media Marketing Certification: This certification covers the best practices of social media marketing, including content creation, community management, and social advertising.
  6. Content Marketing Institute Certification: This certification covers the best practices of content marketing, including strategy, planning, and measurement.
  7. SEMrush Certification: This certification demonstrates expertise in SEMrush, a popular digital marketing tool, including SEO, PPC, content marketing, and social media marketing.

These are just some of the many online certification courses available for digital marketers. When selecting a course, consider your goals, interests, and skill level, as well as the reputation of the course provider.

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