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How to create email campaign in mailchimp?

How to create email campaign in mailchimp for free?

Email continues to be a dependable and efficient tool for organisations and individuals to communicate with their audience in the digital age, where communication avenues are numerous. When compared to the variety of email marketing systems, Mailchimp stands out as a flexible and approachable choice. Utilising the power of email campaigns can greatly improve your outreach efforts, whether you're a seasoned marketer or a young businessperson. What's best? To begin, you don't need a huge budget. In this manual, we'll walk you through the free, step-by-step process of using Mailchimp to create effective email campaigns. Let's explore the world of free email campaigns with Mailchimp so you can unleash the potential of your communications and meaningfully interact with your subscribers.

What is Mailchimp?

With the help of tools and services from Mailchimp, businesses and individuals can manage their email marketing campaigns, provide interesting content, forge connections with clients, and expand their audience. Since its establishment in 2001, it has developed into one of the most well-known and often utilised email marketing platforms.

Step-by-step Guide to create an Email Campaign in Mailchimp:

A cartoon image of a women holding mic and promoting products and a mail envelop in the background.


STEP 1:Login/Signup to Mailchimp:

  • Open Google search engine and type 'Mailchimp'.
  • Click on the first link that appears
  • Click on sign up or Login if you already have an account.
  • You can sign up through email
  • Sometimes it may ask you to verify your phone number as well.
  • It will ask ou to enter industry details
  • You may enter any industry/company name, if you do not have one

STEP 2:Add recipients/Audiences:

  • After you are on the homepage of the Mailchimp account, go to audience.
  • Then click on 'Audience Dashboard'

  • Now, click on 'Manage Audience'(right side)
  • You have two options to add audiences
    1. Directly adding a subscriber
    2. Importing contacts
  • Lets explore the first option i.e Add a Subscriber
  • After clicking on it a form will appear, fill the form
  • You do not need to fill all the details, just provide the required detail and click on subscribe
  • Your contact/Audience is added
  • Repeat the process for every subscriber

Note: Know the detailed process of how to add audiences in a Mailchimp account.

Step 3: Create a Campaign:

  • To create an Email campaign in Mailchimp, go to Campaigns
  • Click on Create new
  • You will get 3-4 options there, you need to click on "Design Email".
  • After that, you will be asked to enter the recipients/audiences
  • Add the subject, title of email and sending time.
  • Design the emailer:
    • Click on "Design Email".
    • You will see a lot of layouts, themes, templates etc. on your screen
    • Every emailer template, layout has a title. Choose the one that suites your campaign objective
    • If you want, you can upgrade to plus to get access to wider themes and templates
    • Here, I have chosen "Art Newsletter" to promote my blog post
    • From here, you can change/edit/modify every single element of this theme
    • I have edited the header by going to 'Style' and then 'header'.
      Emailer content of the email campaign.
      Emailer content of the email campaign.



    • Then I have added the introductory paragraph
    • I have deleted the elements that I do not want
    • I have deleted the 3 elements which had images and have added image cards
      Emailer content of the email campaign.

    • Image cards can have both images and captions
    • Hence, I have promoted 3 more blogposts
    • Then finally, I have added a link to my blog on the button
      Emailer content of the email campaign.

    • I have also connected my social media

Your Mailchimp Emailer is created. Now you just have to click on 'continue' and then 'send'. Your emailers will be send out to your subscribers.

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