10 Email Campaign Ideas With Examples

10 Email Campaign Ideas With Examples

Email marketing is thriving, not just alive and healthy. To spark your imagination and boost your outcomes, we've collected ten brilliant email campaign ideas in this post along with real-world examples. Prepare to upgrade your email strategy and fascinate your readers in a whole new way! Let's dive in and discover your inbox's limitless potential.

What is an Email Campaign?

An email marketing campaign is when items, services, or content are strategically promoted by email to a targeted audience with the aim of attaining certain goals. In order to engage, nurture, and turn prospects into customers or keep and please current customers, it entails producing and sending customised emails, frequently in a series. Promotional offers, newsletters, welcome sequences, reminders for abandoned carts, personalised suggestions, and other things can be included in email marketing campaigns. Email marketing is a potent and economical technique for companies to directly reach their audience because of these campaigns' focus on relationship-building, conversion-driving, and brand loyalty.

11 Reasons to Choose Email Marketing:

You need not be concerned about adspace.

Retain clients

Make content targeted for your intended demographic.

Inform your clients when necessary

Improve the awareness of your brand

Increase website traffic and revenue by providing special discounts

Performing surveys

multiple gadgets in range

Measurement of email marketing is simple.

Email marketing is inexpensive.

10 Email Campaign Ideas with Examples

Provide the Best Content:

Show the best part of your website/Blog/App/Business to your customers. In the Above emailer by Myntra, they have collected all the important catalogues from their website and carefully visualized them for the customers. Visually appealing emailers attract more customers and compel them to click. They have put their best into one emailer and hence it is a broadly targeted emailer which can be sent to almost all the demographics.

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Showcase One Product or Service:

Unlike Myntra, Simplilearn has focussed on just one product i.e Data Science Masters program. They have provided every single detail about the program including the instructor, discounts available, skills and tools you will learn, and reasons you should take this course. This type of email campaign needs specific interest based and demographic targeting. Now, this completely depends on your target audience.

Update Your Customers:

Naukri.com is providing updates about new job posts in various startups and e-commerce businesses through their email campaign. Here, they have not provided any details but directly mentioned the business names. This brings advantage if the customer is a job seeker and has any specific choices for companies. For example, if the customer wants to get a job in Wakefit, he/she would probably click on the link to check further details. hence, this is an excellent idea to drive customer to website.

Provide Relatable Content:

In the above email campaign, Medium has provided a few relatable articles to the customers. They probably tracked the previous reads of the customers and prepared an emailer with all those articles. This can be done by finding out customer needs and interests.

Provide Trending Content:
In the below screenshot, you will see how Coursera has picked some trending courses on AI and compiled them into email campaign. They know, AI is the new trend and hence grabbed the opportunity to promote their AI related courses even if you do not want to enroll or have a different field of study, this email may work as an awareness campaign.

Generate a feeling of Urgency:
Example for this kind of email campaign is shown in the screenshot of an email by Udemy. They have showcased three or four products but made sure to offer a discount for limited time period. This kind of email may generate high website traffic, lead generation and conversion. This email can be sent to both new and old customers.

Clear Visuals and message:
The emailer from Zomato delivers clear message and has a very attractive visual. They are offering a discount along with a CTA. Purpose of this email is just to remind the customers of food and when they see a discount being offerred, they probably click on the CTA.

Conditional Discounts:
Mamaearth has offerred a conditional discount in their email and provided a CTA. But the most important thing to notice is that they have used compelling visuals and very clear message. This type of email can bring back the old customers to the website and derive conversions.

Provide Better Deals:
Smytten has created a Flash deal to attract users. These deals arouse curiosity among the customers which eventually leads to conversion. Try to provide buy one get one/two, buy one at MRP and get 2 free, etc. are some ideas. Target these deals to your new customers.
Provide Valuable Content:
Try to provide relatable and interest based content to the customers, especially if they are actively researching on a topic. This would take a little research and hardwork but would also result into valuable conversion. A very good example is this Quora email campaign.

A few things are common among all these emailers
1. CTA
2. Contrasting colors
3. Clear and to the point message
4. Personalization
Hence, these things are the key points and must not be forgotten in any case.

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