Search Engine Optimization(SEO): Complete Guide What is SEO? Search engine optimization (SEO) is the practice of improving the quality and quantity of organic (unpaid) traffic to a website from search engines like Google, Bing, and Yahoo. The goal of SEO is to increase the visibility of a website in search engine results pages (SERPs) for specific keywords or phrases related to the website's content, products, or services. SEO involves a combination of technical and creative strategies, including optimizing website structure and content, researching and using targeted keywords, building high-quality backlinks, and improving website user experience. The ultimate goal of SEO is to attract more relevant traffic to a website, which can lead to increased brand awareness, higher website rankings, and ultimately, more sales or conversions. What are different areas of SEO? There are several different areas of SEO that can be optimized to improve a website's search engine v...