How to Add Recipients/Audiences to Mailchimp Account? Step-By-Step

How to Add Recipients to Mailchimp Account?

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Mailchimp stands out as a powerful email marketing tool in the midst of a sea of marketing tools. The art of carefully choosing and adding recipients is the foundation of any effective email campaign. This in-depth manual takes you step-by-step through the process of adding recipients to your campaigns as we explore the nuances of making the most of Mailchimp's features.

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STEP 1: Login or Signup to Mailchimp

• Open Google search engine and type 'Mailchimp'.
• Click on the first link that appears
• Click on sign up or Login if you already have an account.
• You can sign up through email
• Sometimes it may ask you to verify your phone number as well.
• It will ask ou to enter industry details
• You may enter any industry/company name, if you do not have one
  
  
  

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STEP 2: Add a Subscriber

• When you reach the homepage of your Mailchimp account, you will find 3 options:
  1. Add a Subscriber
  2. Import Contacts
  3. Connect an Integration
• If you do not find these options on Homepage, please click on 'Audience'.
• Then go to Manage Audiences
• Click on 'Add a Subscriber'.
• A form will appear, you need to fill it accordingly
• Email Address is the mandatory field, other than that, you can leave Address, phone number etc.
• It is recommended to enter atleast first name of the recipient
• You will have to decide a tag for that subscriber/Recipient

Tag is nothing but a title you give to a list of audience/recipients according to their purpose. For example, if you have a list of Newsletter subscribers you can name them 'Newsletter' but if you have a list of your buyers, you can name them 'Buyers', 'Customers' etc. Tags are helpful when you are sending out an email

• If you do not have tags, you need to create one
• For that, you just need to click on '+' sign and enter the name
• Finally, do not forget to chek the boxes at the bottom
• Click on Subscribe

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STEP 3: Import Contacts

• If you have your contacts/Audience/Recipients saved on your computer, you can upload them directly to mailchimp
• To do that, first go to Audience>Manage Audience>Import contacts
• You will get 3 options to import contacts:
  1. Import from another service
  2. Upload a file
  3. Copy and Paste
• If you use different tools like Zapier, shopify, squarespace etc. and have your audience saved there, click on the first option i.e 'Import from another service'.
• Click on Continue, and then choose the tool on the next step
• If you have a file of audiences saved on your computer, click on the second option,'Upload a File'.
• You will get 2 options to upload a file.
  1. Browse: You can directly upload the file saved in your pc.
  2. Drag and drop: You can select and drag the file
• Click on 'Continue to Organize'.
• If you do not want to use the above two methods, you can use the third method i.e Copy and paste.
• Here, you can directly paste all your contacts in the coloumns provided.
• You can create or delete your own coloumns and manage the file accoedingly

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Another good method to import audiences is that, you can integrate different apps with Mailchimp. If you have your audience list there, you can directly send emails to them through integration. Learn how to integrate mailchimp with Google Analytics.

Always remember to add tags to your audiences so that it is easier for you to identify them while selecting a reciepients list.