How to Create Effective Social Media Strategy? Social media has become a key part of modern-day advertising strategy. With millions of users actively engaging on social media platforms, it is no surprise that businesses have taken advantage of this opportunity to market their products and services. Creating an effective social media advertising strategy is crucial for businesses to get the most out of their advertising budget. In this article, we will discuss what social media strategy is, why it is important, how to create a strategy, and the different social media platforms. What is Social Media Strategy? Social media strategy is a plan that outlines how a business intends to use social media to achieve its marketing and advertising goals. The plan includes the types of content to be posted, the platforms to be used, the target audience, and the methods for measuring success. The aim of a social media strategy is to create a consistent and effective brand presence across ...